I see some serious challenges to turn this venture profitable.” “Combine that with the fact they are going to be negotiating against Apple, who has piles of cash. “Music licensing is expensive, period,” said Hamel. The Challengeĭespite its foundation in Prime Music, Amazon will face challenges as it builds out a service capable of competing with Spotify and others.
“Amazon is going to eat a lot of people’s lunches with this move,” he told the E-Commerce Times. Launching a music service would be evidence of Amazon’s aim to position itself as the top source for all things entertainment, said Justin Hamel, CEO of MastaMinds. At the spear’s head of the endeavor is Steve Boom, Amazon’s vice president of digital music.Īmazon has all but settled on a price of US$9.99 per month, but it might offer a discount of $3 or $4 if bundled with its Echo speaker, based on the report. The plans reportedly are in the early stages. While the company likely will offer promotions to lure more consumers into its Prime ecosystem, the streaming service would stand on its own, according to the Post. The company is targeting a fall rollout, according to the report.Īmazon already offers 1 million tracks through its Prime Music service, but that pales in comparison to Spotify’s 30 million-strong collection. Amazon has held licensing talks with music industry executives in connection with its goal to launch a rival to Spotify, Apple Music and other streaming music services, the New York Post reported Wednesday.
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